CORE CONCEPT

How are independent music labels effected by the change in decline of record sales?  How is their business models changing to meet the new landscape?

WHO

The documentary will focus on a small independent record label called Rogue Records America.

WHERE

The record label in focus is based in San Francisco, CA.  The bands on the label vary throughout the United States and Europe.

WHAT 

The business model of the record label is unlike anything that is out there at this point in time.  I want to focus on how they are innovating and how they can succeed.

WHEN 

The project will focus on the current state of the music industry due to the events and advances in technology.

AUDIENCE 

This will broad appeal to any music fan.  It will have a larger implication for musicians, engineers, producers, record executives or business professionals

HOW 

I will tell the story from the eyes of the founder of the record label.

WHY

I want to tell this story to bring exposure to how people that are passionate about music are thinking outside of the box and gambling with something new.

STORY

Rogue Records is a new type of record label.  It’s a label that was created for musicians  by other musicians.  Rogue is unique in letting musicians retain all of their publishing rights and masters.  Other larger artists have expressed how they would love for other labels to adopt this business model.  2015 will be the defining year for Rogue Records.  Only time will tell if they thrive in a new musical landscape or fall to the wayside as so many others have done in the past.