Our Approach

We plan to approach this documentary with a mixture of narration and high quality interview footage, as well as lots of B-roll that includes footage of music videos, live concerts, album covers, and stock footage of various topics. The narration will help introduce the topic at hand as well as wrap it up in a conclusion. The interview footage will go into depth about the topic that was introduced. Hopefully everything involved will work towards reinforcing the storyline we have in place to describe Rogue Records’ ideals and struggles to achieve said ideals.

Interview Questions for Dean Martinetti

Do you think that the label is immune to the effects of piracy?
If not, how do you work around it?

How do you feel about the comparison of record labels and artists to exploitation?

What incited you to start up Going Rogue?

Do you think there is a way to convince people who pirate music to start buying it instead?
If not, do you have any ideas on how to prevent piracy through technological means?

What are you doing that is different from other record labels?

What challenges pop up as a result of doing things differently?
What are the risks of doing things differently?
Are there any other obstacles that you didnt expect?

***Does knowing that you will see royalties inspire you to work harder?

Rough Cut Critique Notes

Less talking head syndrome.
More unique fonts.
Get rid of shirt phrase.
Edit lip sink on Sovonne’s interview.
More transparent in intentions, make it sound less like a promotion.
Back up dialogue with evidence.
Early on, have Dean talk about problems with record companies–“mafia”, right after, talk about his philosophy.
Have band music play when the band is speaking.

Session 4: Storytelling

We hope to capture the story of Going Rogue’s progress in creating a record label that actually pays the artists royalties. We plan to do this through talking about the cause for creating this label and the challenges that it faces now as well as the ones that it will have to face to become a major movement in the music industry.

The main characters within this story are the leaders of each band in the label, who then talk about their experiences within it and what their obstacles are that they must overcome. There is also talk of a mysterious masked man who will voice the perspective of pro-piracy…

Though we have plenty of interview footage, we also have plenty of B-roll involving music videos and shots of each band actually performing, thus providing stimulating content for viewers throughout the entire piece.

The conflict in the story involves the President of the label, Dean Martinetti, as he struggles to fight against the trend of declining record sales in today’s industry and creating an influential movement that changes the way things work.

We want people to get rid of their ignorance towards large companies swindling artists out of their artistic material and free will, as well as encourage people to recognize this label and start a movement that is being pioneered by Going Rogue.

The inciting incident for the creation of the independent record label was the rise of piracy as well as the constricting contracts that artists are often tricked into signing.

Overall, a problem that may come into play might be that our anti-piracy standpoint may alienate those who pirate often, so we might have to involve a viewpoint of someone who pirates music and find a way to debunk the argument without just saying, “It’s wrong.”

The Core Concept

Our core concept for this documentary is as follows:

Affected by declining record sales due to piracy, an independent record label is taking big risks in order to break the mold in the traditional music landscape.

Rogue’s band roster

Rogue Records boasts a multi-national roster that spans over US and EU.  I would like to get a member(s) from each band to film a quick video stating why they signed with Rogue and how they feel about way things are going.

Here are the bands and links to their individual pages.  One of Rogue’s claims to fame is that they are one of the heaviest labels out there.  Be warned……LOL

  1. Synthetic Breed – Melbourne, Australia    http://www.roguerecordsamerica.com/un-portfolio/synthetic-breed/
  2. Humanity’s Last Breath –  Helsingborg, Sweden   http://www.roguerecordsamerica.com/un-portfolio/humanitys-last-breath/                                                                                                   
  3. Astral Display – Moscow, Russia                     http://www.roguerecordsamerica.com/un-portfolio/astral-display/
  4. Means End – Stockholm, Sweden               http://www.roguerecordsamerica.com/un-portfolio/means-end/
  5. Subversion – London, England                    http://www.roguerecordsamerica.com/un-portfolio/subversion/
  6. Dischordia – Oklahoma City, OK                 http://www.roguerecordsamerica.com/un-portfolio/dischordia/
  7. Deathbreed – Sundsvall, Sweden               http://www.roguerecordsamerica.com/un-portfolio/deathbreed/
  8. Snovone – Slovakia                                      http://www.roguerecordsamerica.com/un-portfolio/snovonne/
  9. Nociceptor – Denton, TX                             http://www.roguerecordsamerica.com/un-portfolio/nociceptor/
  10. Outrun The Sunlight – Chicago, IL                                   http://www.roguerecordsamerica.com/un-portfolio/outrun-the-sunlight/
  11. Lies Of Nazca – Vicenza, Italy                        http://www.roguerecordsamerica.com/un-portfolio/lies-of-nazca/
  12. Amongst Thieves – Oakland, CA (my band…..yah!)      http://www.roguerecordsamerica.com/un-portfolio/amongst-thieves/
  13. Akeldama – Tampa, FL                                  http://www.roguerecordsamerica.com/un-portfolio/alkeldama/



The basis of my proposed documentary


How are independent music labels effected by the change in decline of record sales?  How is their business models changing to meet the new landscape?


The documentary will focus on a small independent record label called Rogue Records America.


The record label in focus is based in San Francisco, CA.  The bands on the label vary throughout the United States and Europe.


The business model of the record label is unlike anything that is out there at this point in time.  I want to focus on how they are innovating and how they can succeed.


The project will focus on the current state of the music industry due to the events and advances in technology.


This will broad appeal to any music fan.  It will have a larger implication for musicians, engineers, producers, record executives or business professionals


I will tell the story from the eyes of the founder of the record label.


I want to tell this story to bring exposure to how people that are passionate about music are thinking outside of the box and gambling with something new.


Rogue Records is a new type of record label.  It’s a label that was created for musicians  by other musicians.  Rogue is unique in letting musicians retain all of their publishing rights and masters.  Other larger artists have expressed how they would love for other labels to adopt this business model.  2015 will be the defining year for Rogue Records.  Only time will tell if they thrive in a new musical landscape or fall to the wayside as so many others have done in the past.

Here is some basic crap about me

Here is brief background in the history of Scott.

I am just about to turn 42 years old.  Before you ask, it didn’t take me 22 years to graduate high school.  I grew up in Huntington, WV and stayed there until I finished high school.  At an early age I spent a lot of time writing music and working on silly video projects.

I then moved to Pittsburgh, PA and attended The Art Institute of Pittsburgh where I earned a degree in Industrial Design.  I wanted to move into special effects but with all the work being on the west coast I moved into doing event work out of necessity.  I took a few live show gigs running sound and being a prop master on the east coast when I started having to pay back my student loans.

At that point I made the decision to join the Army.  I enlisted and became a Combat Engineer.  I was also a paratrooper attached to the 82nd Airborne Division out of Ft Bragg, NC.  I stayed there for three years.  I’ll save the war stories for another post.

I left the military when the bug for playing music reemerged.  I moved to San Francisco and started doing events and playing in bands.  Here are some examples of my current life…….

Here I am…..


Here is my wife……


Here is my dog…..

IMG_0247 IMG_0834

This is what I do……

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This is what my band sounds like…..

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