Our Approach

We plan to approach this documentary with a mixture of narration and high quality interview footage, as well as lots of B-roll that includes footage of music videos, live concerts, album covers, and stock footage of various topics. The narration will help introduce the topic at hand as well as wrap it up in a conclusion. The interview footage will go into depth about the topic that was introduced. Hopefully everything involved will work towards reinforcing the storyline we have in place to describe Rogue Records’ ideals and struggles to achieve said ideals.

Interview Questions for Dean Martinetti

Do you think that the label is immune to the effects of piracy?
If not, how do you work around it?

How do you feel about the comparison of record labels and artists to exploitation?

What incited you to start up Going Rogue?

Do you think there is a way to convince people who pirate music to start buying it instead?
If not, do you have any ideas on how to prevent piracy through technological means?

What are you doing that is different from other record labels?

What challenges pop up as a result of doing things differently?
What are the risks of doing things differently?
Are there any other obstacles that you didnt expect?

***Does knowing that you will see royalties inspire you to work harder?

Rough Cut Critique Notes

Less talking head syndrome.
More unique fonts.
Get rid of shirt phrase.
Edit lip sink on Sovonne’s interview.
More transparent in intentions, make it sound less like a promotion.
Back up dialogue with evidence.
Early on, have Dean talk about problems with record companies–“mafia”, right after, talk about his philosophy.
Have band music play when the band is speaking.

Session 6: Our Intro and Conclusion

The film will begin with B-Roll of the various bands that are in Rogue Records, which will set the tone. After enough of that, it will cut to Dean, the president of Rogue Records, who will introduce the label and describe what it is. He will also discuss the difficulties of owning a small record label, which will set up the story conflict. This will likely be backed up with infographs.

The conclusion will return to Dean, who will state possible solutions to the issues that are presented in the introduction and that are fleshed out throughout the film. It will end on a hopeful tone, stating that even though things may look grim for the label, there is always a chance that it may pull through.

Session 4: Storytelling

We hope to capture the story of Going Rogue’s progress in creating a record label that actually pays the artists royalties. We plan to do this through talking about the cause for creating this label and the challenges that it faces now as well as the ones that it will have to face to become a major movement in the music industry.

The main characters within this story are the leaders of each band in the label, who then talk about their experiences within it and what their obstacles are that they must overcome. There is also talk of a mysterious masked man who will voice the perspective of pro-piracy…

Though we have plenty of interview footage, we also have plenty of B-roll involving music videos and shots of each band actually performing, thus providing stimulating content for viewers throughout the entire piece.

The conflict in the story involves the President of the label, Dean Martinetti, as he struggles to fight against the trend of declining record sales in today’s industry and creating an influential movement that changes the way things work.

We want people to get rid of their ignorance towards large companies swindling artists out of their artistic material and free will, as well as encourage people to recognize this label and start a movement that is being pioneered by Going Rogue.

The inciting incident for the creation of the independent record label was the rise of piracy as well as the constricting contracts that artists are often tricked into signing.

Overall, a problem that may come into play might be that our anti-piracy standpoint may alienate those who pirate often, so we might have to involve a viewpoint of someone who pirates music and find a way to debunk the argument without just saying, “It’s wrong.”