Treatment

“Survival Of Record Stores”

Our documentary, “Survival of Record Stores” is about how record stores are able to stay in business and continue selling records when digital MP3’s are the standard choice for obtaining music. Also, how records are making a resurgence with todays youth. All the filming took place at four different record stores in Berkeley and San Francisco. Most of the shots were filmed at Aquarius Records located on Valencia Street in San Francisco and Rooky’s Records on Haight Street. The remaining shots were filmed at Amoeba Records located on Telegraph Avenue in Berkeley and Rasputin’s Records also located on Telegraph. We have three interviewee’s in our documentary, one employee at Amoeba and the owners of Aquarius and Rooky’s Records. The soundtrack was created by the group members and we added layers of vinyl crackle to make it sound more like a record.

Our documentary begins with our animated logo of sunglasses and headphones with our company name, “Sound Dudes” created on Adobe After Effects. It then fades to Black with a Allan, the co-owner of Aquarius, talking about how you don’t get into this business to get rich. The film fades into a montage of pictures and footage taken at all the locations with the song “West Coast” by Fidlar playing in the back round. The montage sequence also introduces the interviewee’s with quick shots of them during the interviews in between talking. After the montage the main title fades in with the motion graphic of a record falling onto a vector of an old Graphophone. The music cuts and is followed by old time Jazz music from the forties.

After the title fades out one of the original pieces of music starts over footage of walking into Aquarius Records and double speed. This scene fades out and and the footage of Allan’s interview begins. He introduces himself as the co-owner and how he started working at Aquarius and where the record store stands as a profitable business today this shot includes a lower thirds motion graphic of his name spinning off a record. An After Effects motion graphic of records falling across the screen transitions the scene to more footage of walking through Amoeba Records with another piece of original music playing over it. After the fade out, we used an L cut of the second interviewee, Josh over pictures of the outside of Amoeba. Josh talks about how working at a record store is mostly a cool job and to survive in the business you need something that makes your store stand out to the customers.

This scene transitions with another After Effects motion graphics and fades into a shot of the inside of Rooky’s Records. This shot fades into the interview of Dick Vivian, the owner of Rooky’s introducing himself and explaining how long and how he came to own a record store in San Francisco this shot also includes the same lower thirds motion graphic as Allan. We used an L cut for this scene and the Ken Burns effect in Final Cut with pictures of Rooky’s Record store. The scene fades out with a piece of original music playing over a panning shot of records at Amoeba with Josh talking about the changes record stores have seen in the past fifteen years. He also, Talks about how there is still a place for record stores and there probably always will be despite the convenience of downloading music online.!

Dick Vivian’s interview fades in and he talks about the importance of having a specialty record store. The scene transitions into an L cut of him explaining what specialty music his record store offers, Soul, R & B, Oldies over shots of album covers with the Ken Burns effect. He goes on to say that he doesn’t have any Punk, Metal,

Reggae or any other music not from the fifties. This scene fades into the Beatles song “Drive My Car” with album cover for Rubber Soul. Allan Then begins to talk about how is store specializes in selling records that are mostly outside the mainstream and might be hard to find anywhere else. The song M.E.X.I.C.O. by the Kills fades in with the album cover Midnight Boom. The next scene features a motion graphic of a graph showing CD sales are down while Vinyl sales are up and Dick Vivian saying how you can’t make any money selling CD’s anymore.

The last piece of original music fades in to a picture of Aquarius’s store sign and Allan talking about ways they are able to turn a profit, mostly from mail orders. He explains the importance of the stores website of a shot of the websites home page. This scene also features a motion graphic of a world map and different color arrows stemming from San Francisco and spreading out all over the world. Dick then explains how he keeps his business successful by setting up listening stations so customers can listen to the records before they buy. An After Effects motion graphic transition into Josh explaining the importance of in store performances which fades in footage of the “Wavves” performing live at Amoeba. Josh explains that this is a good way to promote your store because it brings in new customers who might not have gone if it wasn’t for the band. The film ends with Dick and Allan talking about how there’s always going to be records stores and record listeners and that going to a record store is a good opportunity to discover new music. The final scene is a montage of pictures and footage with the song “Strange but True” by Times Two playing over it while the credits are rolling.

Critique notes

First critique (Midterm)

  • Cut down the interview time (too much talking)
  • keep the energy going (music)
  • Steer away from copyrighted music, but if it’s appropriate, use it (10% of song)
  • Add interviews with people that buy records/CDs
  • Motion Graphics – Feel free to add more, get stylized with it
  • Rough out the voice over ASAP – clear up storyline
  • Add facts and figures
  • Record Store Day?
  • Maybe give Anonymous a name.

Final Critique

  • Make “Richard” say “Dick”
  • Add interesting vinyl covers
  • Playful animations, add more
  • Add a bit more B-Roll
  • If a voice over is used, what clips would go over it?
  • Overuse of walking hallway shots
  • Add vinyl scratch and pop audio

Beginning and Ending

[Beginning]

Open with record being put on player. Explain what a record store is talking about that stores have to compete with iTunes, and other obstacle.

We introduce all store owners/story

-Allan (Aquarius)

-Dick (Rooky Ricardo’s Record Shop)

-Anonymous (Amoeba)

 

[Ending]

-Talk how new stores are opening up again.

-Talk about how the interest of CD, Vinyl, and cassette going on cycle. (Insert Allan’s Quote)

-Why the store owners are still in business and love doing it.

-Get a people excited about going to record stores.

Aquarius Records

We just had a great interview with Allan from Aquarius Records. They’re a popular store Located on Valencia street in San Fransisco that sells mostly punk and metal. Allan co-owns the store and spend a lot of his time writing reviews for the stores website on recent releases. According to him, a good web presence and staying connected with your customers is a crucial part of keeping your store interesting and unique.IMG_8570

Approach

The movie will be interview based with a lot of B-roll footage to support what’s being said. It will feature multiple interviews with local Bay Area record store owners and one interview with a record collector who uses the media for sampling sounds and creating music. We will include footage such as browsing through records, walking through a store, and placing a record on a player to let it spin and more as obligatory footage. The collector will tell us his story about how he uses this outdated technology to his benefit. The store owners will talk about where the stores are today, will be in the future, and how this new era of music effects them and their stores personally.

LMW1 Promo

The preview for “The Survival of Record Stores”. The documentary will explore where record stores are today and how they are managing to survive with competitors such as Itunes. We will be interviewing several store owners about what tactics they take up to keep their shop in business. We’ll also ask about where they think record stores will be in the future and how this effects them personally.