Monthly Archives: May 2015

Story Narrative

What’s the narrative spine of your piece?

This documentary will show the past, present, and future of Gabe Lee and his involvement in his company MINT.

The story will start at Gabe’s house, where we will use his surroundings to paint a character portrait and get to know him from a personal perspective.  Gabe will talk about where he was before he got involved in MINT, and how and why he chose to get involved.  We will also hear from Gabe’s parents to not only build his character, but to see an outside perspective of Gabe’s involvement and dedication to MINT.

We will then show footage of Gabe in the actual warehouse.  Gabe will talk about where the company was when he started compared to where it is today, so we can see the growth in the company’s success.  We will intertwine dialogue of both Gabe and Leo – his cousin in Hong Kong – as they talk about the company’s expansion from Hong Kong to San Francisco, and other movements and promotions the company went through as it grew. We will also hear how Gabe’s own knowledge on maintaining a business changed, as he was originally studying something unrelated – what he knew upon starting compared to what he knows now.

Our interviews with Leo will show his own perspective of the company’s origins, and what goes on in Hong Kong, as compared to the location in San Francisco.  He will talk about the difference between the two locations, why he chose to expand to San Francisco, and where else he would like to see new locations.

We will then focus on what goes into a typical day.  We will show Gabe working around the warehouse, filling orders and managing computer records.  He will explain his daily roles and how he balances this with his schoolwork.  We will also hear what goes into conflict resolution and any sort of problem solving that arises around the warehouse.

We will then hear Gabe’s reflections on the company. He will tie together the ideas of the changes that have taken place, and tell how the company has grown, as well as how his goals and ideals have changes as a result of running a business.  He will better describe where the company sits now in terms of its success and its supporters, and where he sees it going in the future.

What are your main characters? What are your plans for getting footage besides boring talking head shots?

Our main characters are Gabe, our main focus; his cousin Leo who runs the headquarters in Hong Kong; Gabe’s parents, who will give an outside perspective to watching his role in the company grow; and potentially any outside promoters and supporters of his company.

Other footage will include Gabe working around the warehouse. For example: mailing packages, maintaining inventory, stocking items, and computer bookkeeping. We also have footage of the inside of the warehouse, backstock of clothing, and professional images of products.  We will also show footage from around Gabe’s house to help define his character.
How is conflict driving your story?

The conflict in the story is seen in how the international company MINT stays relevant and successful in a constantly changing market.  It is also seen in Gabe balancing school and work, and the sacrifices he has to make to manage both responsibilities.

What kind of change do you wish to unfold within your piece?

By the end of the piece, we will effectively have shown how Gabe’s level of involvement in the company has changed and grown as he took on more responsibility, how the company’s success has grown since its origin/Gabe’s involvement, and how Gabe’s personal life choices have changed since his start with MINT.

What’s the inciting incident and point of entry in your story?

This will be a story Gabe tells, as he explains how and why he chose to become involved in MINT, and why the company made the choice to launch a new location in San Francisco.

What issues do you foresee having making your piece visually strong?

The warehouse itself is very dark, so we will have to find ways to work around that.

Also, a large part of the company is in Hong Kong, which we obviously don’t have easy access to.  That would be important to add visually, so we will have to find a way to make it work with limited access.

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Core Concept

Our documentary follows Gabe Lee, a college student, who balances academics, running a business, and maintaining a popular brand.  The origin story of his company, MINT, shows what it takes to be a young, successful entrepreneur.



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LMW Checklist

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On The Up

On the Up is a documentary that will follow Gabe Lee – 21-year old student and business owner – and his clothing and lifestyle brand, Mint.  It will highlight the highs, lows, and inner workings of being a young, successful entrepreneur.

Our approach will follow “a day in the life,” to show what Gabe puts into Mint on a day-to-day basis.

We have a long list of interview questions, including why and how he got into the business, how he deals with costumers, what is hard about what he does, and, of course, how much is he making.

Obligatories we will have include Verite footage of Gabe working the warehouse, clothing and products from the company, and interviews with Gabe himself.

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