Lagunitas

Treatment

Our goal for this project is to show people the life behind the company Lagunitas. With local companies becoming more important in peoples life we think that it is important to show the people that keep that company running. The company has been around for 17 years and a lot has happened that is worth letting people know.

The story that we see developing is the struggles that the company has gone through to get to the point that they are now. The main focus is about a group of people who all love beer and enjoy life who have come together to not only get a company off the ground but take it to one of the most successful micro brewery in the country.

The people who work at Lagunitas enjoy their job and people should enjoy the film about them. It is going to be light hearted and fun. Lots of classic rock will be playing and lots of people enjoying themselves will be shown. Obviously beer will be mentioned in the film but most of it will be about where they came from and where they will be in the future.

LMW II Production Checklist
PRE-PRODUCTION: PART I
Group Contact Information
Name: Alex Jacobs                 Phone:(707) 721-6408
Email: ajacobs13@gmail.com
Notes:______________________________________________________________________
Name:Nick Hutchings       Phone:(925) 337-5816
Email: Waterblooper@gmail.com
Notes:______________________________________________________________________
Name:Tyler Payne                  Phone:(925) 337-7381
Email:Tylermpayne238@gmail.com Notes:______________________________________________________________________

TOPIC DEVELOPMENT (GROUP DISCUSSION):
What do group members know about the topic?
Share as much information as possible to get everyone well informed about the topic.
Note each group member’s knowledge level, and what they know:
Group Member Knows About Topic
Alex Jacobs          X a lot ☐ some ☐ a little __________________________________
Nick Hutchings     ☐ a lot ☐ some X a little _________________________________________
Tyler Payne          ☐ a lot ☐ some X a little _________________________________________
Potential leads and sources for media gathering :
story footage:______________________________________________________________
Interviews: Tony Maggie, Ron Head of marketing, Head Brewer, and any other Lagunitas employees
Locations: Lagunitas Brewery in Peraluma Ca
Events: Supplier meeting apirl 5th
Archives:__________________________________________________________________
What are the most interesting aspects of this topic?
The story of how the brewery came to be and who are the people that work there. Stories that have happened in the 17 years they have been a brewery. How Tony came from selling beer out of his car to producing 250,000 barrels a year.
What questions about the topic do group members have?
Where can we find more information about the topic?
What skills does everyone have and where do you feel comfortable?
What needs to be researched?
Not a whole lot needs to be researched the film is more about the people.
GROUP SKILLS:
What skills do group members have?
Alex Jacobs: Video Camera, Still Camera, recording, lighting, editing,
Nick Hutchings, Video Camera, Still Camera, Audio Field, Recording, Editing sound, Music Producer.
Tyler Payne: Video, Camera, Still Camera, Audio Field, lighting, Editing, Music Producer
What do team members want to do?
Nick Hutchings: Video Camera, Still Camera, Audio Field, Editing Sound, Music Producer.
Tyler Payne: Video Camera, Audio Field, Recording, Editing, Sound, Music Producer, still Camera
Alex Jacobs: Editing, interviewing, cinematography, producing, and Directing
ROLES & RESPONSIBILITIES
Nominate a producer: this person manages the project planning and schedule.
Everyone must pick a primary role and secondary role.
Producer: Alex Jacobs
(project planning and master schedule)
Cinematographer:Tyler Payne, Nick Hutchings
(video and still production, media management)
Sound: Nick Hutchings Tyler Payne
(field recording, leveling, mixing)
Music/Score: Nick Hutchings
(composition, production)
Editor: Alex Jacobs
(assembly, roughcut, final cut)
Motion Graphics: Alex Jacobs, Tyler Payne
(title sequences, information graphics)
Animation:
Other:
TEAM NAME AND LOGO:
Team Name: Lagunitas
Logo design
notes:______________________________________________________________
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____________________________________________________________________________
____________________________________________________________________________
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☐ Logo design complete ________________________________________________________
NON-FICTION SHORT TREATMENT PREPARATION:
Brainstorm session
Messages (themes) to explore for your topic: The theme of this project is fun. Generally when people are drinking beer and especially beer geeks they are having fun and enjoying themselvs. This should show in the film. All though people will gain some information from this piece that is not what it should be about. Most if not all the scenes should either have some sort of action or at least to people sitting around with beers in their hangs talking and laughing.

What tone best suits your topic? (authoritative, mocking, happy, calm, angry?)
The film should resemble the attitude of the brewery which is light hearted and funny. As well as nonchalant and cavalier.
What does the project look like?
The project looks like everyone is having fun. Tony started the brewery because he enjoys beer and I want to continue that on the film. Doing this project should be fun and I want the to be shown in the end product.
What does it sound like?
Sounds like a party with a backing of classic rock.
Who is the audience?
Anyone who is interested in beer as well as anyone that is interested in a small business. It is going to be an entertaining piece so it fits for anyone but our main demographic will be younger people ranging from 18 to 30.
Which techniques support your topic, themes, and tone best?
X voice-over(narration) X host ☐ archival footage ☐ reenactments
X interviews ☐ experts ☐ animations ☐ montage
☐ other(s)
INTERVIEWS
Subjects:
Who has something to say about your topic? List as many as you can – not every subject works
out! You need to schedule ASAP – shooting takes place in the next two weeks.
Tony Maggie Owner and Head brewer of Lagunitas
Available anytime but most of the shooting will take place the first week of April
Ron Head of marketing
Available during the first week of April
Head Brewer
Available any time Lagunitas is open
Preliminary Interview Questions
What do you want to know about?
Why did you decide to start a brewery? What is a beer geek? How long have to been a beer geek? What do you do now that Lagunitas is so big? How has your cavalier attitude affected Lagunitas? Where do you get your ideas for your beers and the logos? Why do you think you have been so successful? Where do you see Lagunitas in the future and did you ever expect to make it to where you are now? How did you land in Petaluma? Why do you call you beer Lagunitas? How do you find time to make all the different types of beers that you do? What is your favorite beer? How has Lagunitas changed your life? What is your best memory while working at Lagunitas?
☐ Post Interview Questions to blog
EQUIPMENT PLANNING
An equipment reservation for an LMW camera kit must be made with the Equipment Room (ER)
by the end of Session 2. An LMW camera kit includes: ()
Equipment Needed for Production:
☐ video camera(s)_____ ☐ still camera(s)_____ ☐ tripod(s)_____
☐ lighting kit ☐ audio recorder(s)_____ ☐ interview mic(s)_____
☐ shotgun mic ☐ lavalier mic kit ☐ boom
The Equipment Room info sheet lists available equipment.
PRODUCTION SCHEDULE
Commit to a production schedule by the end of Session #2. Rough Cut is due Session #7.
Look at when your projects are due and make sure you are giving yourself enough time to work.
☐ Create a Google calendar for your group. (easier with a Google account)
Include:
☐ due
dates_____________________________________________________________
☐ shoot
dates____________________________________________________________
☐ recording
sessions______________________________________________________
☐ editing sessions________________________________________________________
☐ group class schedules__________________________________________________
☐ other_________________________________________________________________
PRE-PRODUCTION: PART II
PREPARATION AND RESEARCH
☐ Confirm equipment reservations.
☐ Confirm travel arrangements.
LOCATION SCOUTING
Identify good locations for your shoot(s).
Location Purpose:
(interview,
scenery, event)
Distance
from
Campus
Sound
Conditions
Lighting
Conditions
Access
Times
Contingency Plan.
What could affect your shoot? Weather? Noise? Lighting?
Noise is the only issue we see because we will be conducting the interview at the brewery which doubles as a bottling plant but if it is to noisy we could always move the interview into the taproom. The weather is a bit of an issue but all we need is a few shots of outside the brewery and those can be done any day that the sun is out.
TRANSPORTATION
How do you plan to get to your locations?
Everyone in the group has a car so transportation is not a big deal
RESEARCH
Research your topic deeply before you start your shoot. The more you know about your topic,
the more you have to discuss with interview subjects. Take notes.
Reading (Books, Magazine, Website) Wiki beer, Beer Wars, Lagunitas.com
☐ Post Reading notes to blog
Viewing (Movies, Videos, News)
___________________________________________________
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☐ Post Viewing notes to blog
Listening (Radio, Podcasts, Conversations)__________________________________________
____________________________________________________________________________
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☐ Post Listening notes to blog
INTERVIEW: Topic(s) Place(s) Person(s)
Your interview is a conversation with your subject. Your role is to listen and share with your
audience.
☐ Review preliminary questions.
☐ Update questions/talking points based on research findings
☐ Practice asking questions in group before interviewing subjects.
Topics for discussion: __________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
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PRODUCTION
Each day of production needs its own checklist.
Equipment Checkout:
Do you have everything you reserved?
☐ camera (s) ☐ tripod ☐ batteries ☐ cables
☐ mic(s) ☐ white card ☐ lights ☐ other__________
☐ Batteries charged for the shoot?
☐ Lighting kit lamps working?
Consumables:
☐ Tapes_________
☐ Storage Media _________
☐ consent forms___________
☐ pens/pencils__________
☐ batteries (disposable)_________
☐ snacks/meals_______________
☐ beverages/water bottles_______________
Equipment Setup:
Camera: Audio: Lighting
☐ LMW settings on
☐ White Balance
☐ Iris
☐ Gain
☐ shutter
☐ zebra
☐ neutral density filter
☐ timecode
☐ focus/zoom
☐ mics connected
☐ mics turned on (if needed)
☐ mic settings checked
☐ camera inputs set
☐ gain levels set
☐ channels set
☐ headphone volume set
☐ mic proximity tested
☐ backlight check
☐ lights focused
☐ shadow check
Location Setup:
☐ equipment placement
☐ electrical outlets
☐ lighting sources
☐ background setup – (move clutter, decide what works in camera frame)
☐ crew positions
Tape check:
☐ 30 seconds of bars/tone at head of new tape
☐ camera in record – timecode numbers move
Location Teardown:
☐ equipment packed
☐ forms signed
☐ clean up any trash or mess
☐ return moved items to where they belong
☐ check space before leaving for items not packed
Equipment Check-in:
Return everything you borrowed.
☐ camera kit complete
☐ mic kits complete
☐ cables
☐ tripod
☐ other
POST PRODUCTION
Logging Material: Log and Capture/Log and Transfer
Each tape or shoot needs to be logged and either captured or transferred.
☐ Set the Final Cut Scratch Disk to project directory
☐ Save the Final Cut working file
☐ capture media to project directory scratch (capture batch preferred)
☐ check project settings and capture settings:
☐ aspect ratio (4:3)
☐ DV/NTSC
☐ other NOTE ___________________________________________
☐ make notes
☐ organize clips into bins
☐ save work
Storyboards
The storyboard is a guide to help create order in your sequences
☐ Print stills from key, interesting shots from the project
☐ Label stills with simple title and description that match the project
☐ Arrange stills into a sequence. There may be more than one.
☐ Number the stills in the order they are in for the sequence
Assembly Edit 1 of _____
The assembly edit collects interesting clips together onto a timeline to start the sequencing
process. Assembly is done several times before more detailed editing is done.
☐ Make a new sequence and name it
☐ Following the numbers on the storyboard, arrange clips in a sequence
☐ Edit clips down to important content
☐ Make additional sequences as needed
☐ Export edits at major changes & note the length.
☐ group review of assembly(s):
what is working? what is not?
______________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
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Motion Graphics
Group Discussion: Using Motion Graphics in the Project
How can motion graphics work with your project?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
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What style of graphics fit your topic best?
____________________________________________________________________________
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☐ Collect Images
☐ Collect Facts and Information
☐ Produce motion graphics in After Effects
☐ Export for use in Final Cut
c Design your lower 3rds. Make sure your design is consistent with your overall theme. Be
mindful of what titles you use for your subjects- these words affect how your audience will
respond to them.
ROUGH CUT
Rough Cut is due in Session #7
☐ Compare assembly edits as a group
☐ Make a new sequence to combine best elements of assemblies
☐ Add b-roll, photos, graphics and other visual material to sequence
☐ J and L edit techniques applied
☐ audio levels matched between clips and edits
Rough Cut Test:
☐ Watch project without sound
☐ Listen to project without image
Do these tell the same story? (If not, re-edit to make clear)
______________________________________________________________________
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____________________________________________________________________________
____________________________________________________________________________
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Rough Cut Finish
☐ Export as DV/NTSC quicktime (progressive)
☐ Test the export – play it back
☐ Check the file settings. Make sure they match what is required on syllabus.
☐ Place a copy in the class dropbox directory for the project.
☐ Make a compressed version for online use
☐ Upload to YouTube or Vimeo
☐ Link to Rough Cut on the project blog
WORKSHOP FEEDBACK
☐ Ask for specific feedback about your work (editing, story, tone)
☐ Take notes of feedback from peers
☐ Do your peers understand your story?
____________________________________________________________________________
____________________________________________________________________________
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☐ Discuss as group
☐ Decide what feedback requires attention – things that should change in your project.
☐ Make adjustments to post-production schedule
☐ Schedule editing suites for continued rough and fine edit work needed ASAP
☐ Ask for feedback after the workshop. Talk to classmates, friends and instructors
MUSIC/SCORE COMPOSITION
☐ Create music that works thematically with project
☐ Make short, ambient soundscapes that move your project along
☐ Share progress on blog
FINE EDIT
☐ Refine project editing
☐ Add b-roll
☐ Add lower thirds
☐ Add other graphics and sequences
☐ review entire project for completeness
PICTURE LOCK
Picture lock is the end of visual editing on the project. The project is visually “locked” and no
more changes will be made to the edit sequence from here.
☐ Review edit
Do you need to make changes? Make them now.
☐ All changes done.
Group members must agree that the project is at Picture Lock
_________________________________________________
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POST-PRODUCTION AUDIO
Audio Post-Production and Conform
Audio editing is done after Picture Lock. Once your final edit is done visually, the sound is
handled next. This is to minimize the amount of time spent conforming the two parts of the
project into one final file.
☐ remove any duplicate or unused audio from project
☐ export audio from Final Cut into Soundtrack Pro
☐ Separate dialog onto separate tracks
☐ Make a track for ambience and background sounds
☐ Adjust the pan position of dialog tracks – usually center or close to center
☐ Adjust levels of regions to match each other per track
☐ Adjust levels of tracks to match each other
☐ route the dialog tracks to an axillary bus for processing
☐ Apply EQ to remove low and high end from dialog tracks
☐ Apply limiter or compressor to dialog aux if needed
☐ Adjust background sounds and ambience
☐ Add music or score to the project
☐ Adjust the level of the music
☐ Listen to the complete project and readjust any levels if needed
☐ Return the project to Final Cut Pro
VIDEO POST PROCESSING
☐ Create a master sequence for final processing.
☐ Insert the final edit sequence into the master sequence.
Color Correction
☐ Adjust individual sequences or clips by applying color correction directly as needed.
☐ Adjust overall look of video by nesting the fine edit sequence into a containing sequence.
De-Interlacing
☐ Apply deinterlacing to containing sequence.
Titles
☐ Add beginning and ending titles to the master sequence
Export Master sequence
☐ Export finished master sequence from Final Cut.
☐ Test the finished file
☐ Verify the file settings are correct
☐ Upload finished work to the class dropbox for the project.
Create online versions
☐ Use Adobe Media Encoder or Compressor to create delivery versions of project from master
sequence file.
☐ Upload compressed version to Vimeo or YouTube
☐ Embed video on project blog.
FINAL REVIEW
☐ Does the project succeed in communicating its message?
☐ What kind of feedback has it received?__________________________________________
____________________________________________________________________________
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FINAL DISTRIBUTION
Places to show work
☐ Online_____________________________________________________________________
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☐ Festivals__________________________________________________________________
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☐ Distributors_________________________________________________________________
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One Response to Lagunitas

  1. Move the treatment up to the top, above the checklist. Even better – the checklist could, and should be, a different page.
    The name of the link is confusing and if I didn’t already know that your project was about Lagunitas, I wouldn’t know that this is the page that you are using to give an overview of the documentary. How can you to make it easier to figure that out?

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