Final cut finished!

Final cut link is here.

Thanks to all the people involved! Rivendell Bicycle Works, the instructors for LMW2a 1311, and everyone else that contributed to the project. It’s been a long hard road that I had to sometimes go alone on. I hope it lives up to expectations.

Finishing up odds and ends before this site is archived and I can no longer edit it…

Thanks everyone!

Michael Tam

 

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So I didn’t follow the rules.

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Here’s my project pitch video, in all its selectable 1080p glory (also not to spec, but that’s another subject ahaha).

Technically it’s supposed to include an interview audio clip, but I didn’t do that. I cut it at the last moment since it was intrusive to the pacing, the audio continuity, and generally disruptive to the flow as the audio cuts in and the whole video does a sudden shift to accommodate that.

I really didn’t like it. I felt it deeply impacted the momentum of the video and made it weaker, just to fill a bullet point on a list.

Whether or not that will impact my grade is not up to me to decide, but for better or worse, I think it works better for Rivendell Bicycle Works, if not me.

Project pitch storyboard.

Just a sketch in my notebook I scanned. Goes with the text below.

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 1.) You browse the racks, you see the choices:

2.) A heavy mountain bike with gnarly tires and complex suspension that is an effort to pedal around.

3.) A track fixie with tiny handlebars, funny colors and questionable brakes.

4.) A road bike primed for racing with pizza cutter tires, an ass hatchet of a seat, and a hunched over ride.

5.) Or an urban bike that looks like a Frankenstein monster cobbled from all of the above.

6.) What kind of choice is this? Where did all the stylish, versatile road bikes of yesteryear that rode easily, in comfort, disappear to?

7.) They still exist for the few that seek a practical, beautiful looking bicycle that goes quietly about its business.

 

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8.) You may still see glimpses of them from time to time, a classic looking machine that defies modern trends. The people on them, riding them for fun, for transportation, and for utility.

9.) Someone out there still makes these bikes from another era, and one such company is Rivendell Bicycle Works, out in Walnut Creek, CA. (Insert audio interview clips.)

10.) I’m here to tell a story of Rivendell’s reasons on why and how they commit themselves to this niche way of life through interviews, photos and video.

11.) The people that buy their products.

12.) Their sales of pine tar soap, and hatches.

13.) It’s a tale that has a bit of seriousness, a bit of humor, and little eccentricity with spandex clothing not required.

14.) Thoughts on Rivendell Bicycle Works.

Rivendell Bicycle Works, bike assembly area.

Like most work areas, it’s creating order out of disorder.

 

Rivendell Bicycle Works quick showroom tour.

This little sculpture is about the only sign you notice a bike shop is in the area when arriving at RBW HQ.

This little sculpture is about the only sign you notice a bike shop is in the area when arriving at RBW HQ. Yes, it’s a penny-farthing.

The front door.

The front door.

Test ride bikes just hanging around, waiting to be ridden.

Test ride bikes just hanging around, waiting to be ridden.

Some step-through frame "Betty Foy" bicycles on the side.

Some step-through frame “Betty Foy” bicycles on the side.

A picture of the side wall.

A picture of the side wall.

An small, eclectic assortment of books for sale.

An small, eclectic assortment of books for sale.

General bike sales practices around these parts.

General bike sales practices around these parts.